11 Free Hashtag Analytics & Hashtag Tracking Tools
Let’s say you spend hours making a great post, but hardly anyone sees it. Feels frustrating, right? That’s where the right hashtags can help.
But instead of guessing which ones work, smart creators now use some awesome free hashtag analytics & hashtag tracking tools to see which hashtags actually bring real engagement and reach.
These tools help you find trending hashtags, measure performance, and understand what drives people to interact with your posts. They turn random posting into a planned strategy.
If you want to grow faster on social media, this guide will show you how these hashtag analytics & hashtag tracking tools work, what makes them special, and how to use them smartly.
Let’s start now.
What is Hashtag Analytics?
Hashtag analytics means checking how well your hashtags perform. It helps you see:
How many people saw or used a hashtag
Which posts or creators got the most engagement
What hashtags are trending in your niche
It’s like checking your report card for social media performance.
Why You Need Hashtag Tracking Tools
Hashtag tracking tools help you:
Find top-performing hashtags
Discover trending topics
Know what your audience likes
Track brand mentions or campaign reach
Save time from guessing what works
If you use Instagram, TikTok, Twitter (X), or LinkedIn, these tools are must-haves.
11 Free Hashtag Analytics & Hashtag Tracking Tools: Features, Pros, Cons, Why Stand Out
First, let’s show you a short table showing all 11 hashtag tools with their trial, starting price, and best use/
Now, let’s go through 11 free hashtag analytics and tracking tools, where we’ll see their key features, pros, cons, and what makes each one stand out.
1. Brand24 – Best for Complete Brand and Hashtag Monitoring
Brand24 is a powerful hashtag and brand monitoring tool. It tracks hashtags, mentions, and trends across social media, blogs, news, forums, and even podcasts. You can see how people talk about your brand, what’s trending, and which hashtags bring the most engagement.
Top features:
Real-time hashtag and mention tracking
Sentiment analysis (positive, negative, neutral tone)
Influencer discovery and reach reports
Trending hashtag alerts
Cross-platform coverage (Instagram, Twitter, Facebook, YouTube, TikTok, etc.)
Smart AI summaries and shareable reports
Email updates, PDF or Excel exports
24/7 media monitoring
Trial and plans:
You can try Brand24 free for 14 days with no credit card required. The Individual Plan starts at $199/month, which includes 3 keywords, 2,000 mentions per month, and AI sentiment analysis. Annual plans also come with up to 3 months free.
If you're not satisfied with Brand24, they offer a 30-day money-back guarantee.
2) RiteTag – Best for Instant Hashtag Suggestions
Not sure which hashtags to use? RiteTag gives you instant suggestions for images or text. It works on desktop and mobile and shows hashtags based on real-time engagement. This makes it perfect for Instagram, Pinterest, or any social platform where you want quick results.
Top features:
Just type a word or short text anywhere and see which hashtags perform best.
Upload or right-click an image to get hashtags that match it. Great for visual platforms like Instagram and Pinterest.
Group your hashtags to compare them easily and add them quickly to posts using RiteForge or RiteBoost.
Get suggestions right where you manage your social profiles. Works with tools like Buffer, Hootsuite, or other publishing platforms.
Trial and plans:
RiteTag gives a 7-day free trial.
Special offer: Buy 10 months, get 2 months free. Paid plan starts at $65/month.
3) Keyhole – Best for Campaign and Event Analytics
Keyhole helps you track hashtags, keywords, brand mentions and influencers across social media and the web. You get insights into what people are saying about your brand, trends that are rising, and how your campaigns are doing.
Top features:
Monitor posts about your brand, competition or topic across many platforms.
See reach, engagement and top posts for your hashtag campaigns.
View past conversations and trends to inform strategy.
Identify influencers using your tags, and measure how they perform.
Multi-platform support: YouTube, Instagram, X (Twitter), Facebook and more.
Trial and plans:
Keyhole “typically offers a free trial” so you can test features before purchase.
Some reviews say there is no standard free version published; you must contact them for a custom quote.
The starting price may be around US$100 per campaign/month, according to some sources.
4) BrandMentions – Best for Web and Social Hashtag Tracking
BrandMentions is a great tool if you want to track hashtags, mentions, and conversations happening around your brand across the internet. It doesn’t just focus on one platform — it covers Twitter, Instagram, Facebook, news sites, blogs, and the web in real time.
Top features:
Real-time hashtag tracking across social platforms and websites.
Sentiment analysis to see how people feel about your brand or campaign.
Influencer detection so you can find who drives conversations in your niche.
Campaign performance reports showing reach, number of shares, and engagement.
Historical data access for over a year to study long-term trends.
Real-time alerts when your hashtag or brand is mentioned anywhere online.
Brand reputation management through social listening and monitoring.
Competitor tracking to understand what others in your industry are doing.
Trial and plans:
You can try BrandMentions free for 7 days, and cancel anytime. No long commitments.
The Starter plan costs $79 per month (when billed annually), and it’s great for small businesses looking to grow their online presence.
5) Talkwalker Free Social Search – Best Free Social Listening Starter
Talkwalker’s Free Social Search is one of the smartest free tools you can use to track hashtags, mentions, and real-time conversations across the web. It helps you understand what people are saying about your brand, campaign, or hashtag on social media without paying a single penny.
Just type your hashtag, brand name, or topic, and Talkwalker instantly shows you who is talking about it, how people feel about it, and where those conversations are happening.
Top features:
You can see live conversations happening around your chosen hashtags across major social platforms.
The AI shows whether people are talking positively, negatively, or neutrally about your brand or topic.
It spots people who get the most engagement or reach in your niche.
Helps you catch viral trends early so you can join the right conversations at the right time.
Lets you see how your hashtag or campaign performs compared to up to four other brands.
Gives you all key data in one place, like mentions, reach, engagement, and popular emojis or hashtags.
Trial and plans:
The Free Social Search version costs nothing. You can start right away.
If you want deeper insights, custom dashboards, and longer data history, Talkwalker’s paid plans (Listen, Analyze, and Business) are available, but pricing depends on your needs.
6) Mention – Best for Real-Time Alerts and Team Use
Mention is a smart tool that helps you see what people are saying about your brand or hashtags in real time. It collects data from social media, blogs, news sites, and forums so you can track trends, measure reach, and understand audience feelings easily. It’s great for marketers, small businesses, and agencies who want quick insights without any complicated setup.
Top features:
Monitor hashtags, brand mentions, or topics from over one billion online sources.
See if people are talking about your brand positively or negatively.
Find key voices using your hashtags or discussing your brand.
View all your data through clear, visual reports and graphs.
Get instant updates when your hashtag or brand is mentioned.
Schedule posts and reply to messages directly from one dashboard.
Share and approve content with your team easily.
Get help with post ideas and replies using built-in AI tools.
Trial and plans:
You can use Mention for 14 days for free. No credit card is needed. You can cancel anytime.
Paid plans start at around $599 per month, which include advanced analytics, competitor tracking, and full social media management.
You can also request a free demo before subscribing, giving you a full tour of how Mention works with your brand’s data.
7) Twubs – Best for Twitter Hashtag Chats and Events:
Twubs is a unique hashtag tracking and verification tool that helps you claim and protect your hashtag. It’s not just about tracking; it’s about ownership and visibility.
Twubs makes sure your hashtag is officially linked to your name or brand, so no one else can misuse it. It’s been trusted by over 100,000 creators and brands since 2009.
Top features:
Officially register your hashtag and link it to your name or brand.
Verified hashtags appear in Twubs’ public database, making them visible on Google and boosting online reach.
Keeps a clear record of when you started using your hashtag, proving it’s yours.
Get a free $49 eBook that teaches you how to grow your brand with hashtags.
Add your social accounts, trademarks, or websites to your verified hashtag for stronger credibility.
The Twubs team checks your hashtag online and verifies your details by email or call for authenticity.
Trial and plans:
Twubs isn’t fully free, but it’s a very low-cost hashtag tool.
For just $9.99 a year, you can verify your hashtag, protect your brand, and get a free $49 eBook on building your audience.
It also lets you check verified hashtags in its public database for free, making it a budget-friendly option for creators and small businesses.
8) TrackMyHashtag – Best for Deep Twitter Analytics
TrackmyHashtag is a powerful hashtag analytics and tracking tool made mainly for X (Twitter). It helps you see how hashtags, keywords, and mentions perform in real time or even years back.
If you want to understand your social media reach, find key influencers, or check how your campaigns did in the past, this tool gives you everything in one place.
Top features:
You can get hashtag, keyword, or mention data from 2006 to the present.
See what hashtags your competitors use and how their campaigns perform.
Discover top X (Twitter) users driving engagement for your chosen hashtags.
Measure reach, impressions, and engagement for any hashtag campaign.
Learn the best time to tweet and which hashtags perform better.
Download your analytics in Excel (CSV) or PDF formats.
Get white-labeled and tailored hashtag reports to match your needs.
Trial and plans:
TrackMyHashtag doesn’t offer a free trial, but it provides sample data for preview.
Pricing starts at $149.99 for up to 25,000 tweets, and the cost increases with tweet volume. It’s pay-as-you-go, so no subscription is needed.
They also have a clear refund policy if the report doesn’t match what was promised.
9) TweetBinder – Best for Quick and Easy Twitter Hashtag Analytics
TweetBinder is one of the most popular and easy-to-use hashtag analytics tools for X (Twitter). It helps you quickly understand how a hashtag, keyword, or account is performing in real time.
The best part is that it offers a free Twitter hashtag analytics report that gives you insights from the last seven days. It’s great for checking engagement, reach, and top users driving conversations.
Top features:
Analyze up to 200–500 tweets from the past 7 days for free.
See likes, replies, retweets, impressions, and total reach.
Understand if people are talking positively or negatively about your hashtag.
Get a leaderboard of top users, influencers, and contributors.
Shows the estimated economic worth of your hashtag activity.
Create real-time or historical reports with up to 35,000 posts.
Download and share your full analytics report in one click.
Trial and plans:
TweetBinder offers a free report for up to 200–500 tweets from the last 7 days. No sign-up needed.
For deeper tracking, its paid plan starts at $62.99 per month, which gives access to real-time analytics, historical reports, and API tools.
10) StarNgage – Best for Instagram Influencer Hashtag Analysis
StarNgage is a great tool if you want to track Instagram hashtags and understand how influencers use them. It helps you find the right hashtags, discover active influencers, and see which posts perform best. You can also compare hashtag performance and even spy a bit on your competitors’ strategies.
Top features:
Real-time Instagram hashtag tracking with accurate data on posts, likes, and comments.
Finds top influencers and user-generated content linked to your chosen hashtags.
Suggests related and trending hashtags to help you reach more people.
Lets you compare performance between different hashtags.
Great for competitor analysis to see what works for other brands.
Detailed reports showing engagement, reach, and top posts.
Trial and plans:
StarNgage offers free access to its hashtag search and tracking tool with limited features. You can explore basic analytics and discover influencers for free.
Paid services start when you run influencer campaigns. They charge a 10% fee for self-service campaigns and a 30% fee for VIP managed services.
The free version is enough for small tests, while paid plans suit larger brand campaigns.
11) Taggbox– Best for UGC Hashtag Campaigns
Taggbox is a fantastic tool for brands that want to collect and showcase user-generated content (UGC) from hashtag campaigns. It helps you pull posts from social media, filter them, and display them beautifully on websites, emails, and even digital screens. The platform makes it easy to build trust and boost engagement by turning real customer content into marketing power.
Top features:
Collects UGC automatically from hashtag campaigns on multiple social platforms.
Lets you moderate, filter, and organize the collected content easily.
Includes built-in rights management so you can request content permissions legally.
Offers analytics with sentiment analysis to measure performance and audience mood.
Customizable templates and display options for websites, emails, and ads.
Helps create shoppable galleries that turn social engagement into sales.
Trial and plans:
Taggbox offers a 14-day free trial with no credit card required, giving full access to premium features so you can test everything stress-free. After the trial, pricing varies depending on the product, such as website, email, or display tools.
They also offer discounts for NGOs and charities. While monthly plans are non-refundable, annual plans may include refunds under special cases.
How to Choose the Right Hashtag Analytics & Hashtag Tracking Tools
Pick a tool that covers the platforms you use. Then check the free limits and the specific metrics you need.
Detailed steps:
List your main platforms. If you use Instagram more, choose StarNgage or RiteTag. For Twitter, prefer TweetBinder, TrackMyHashtag, or Twubs. For broad web + social, pick Brand24 or BrandMentions.
Decide the metrics you need. Reach, mentions, and impressions are common. If you need sentiment, choose Brand24, Talkwalker, or Mention.
Test the free option. Run the same hashtag across two tools. Compare numbers and sample posts.
Check export options. If you need to share a report, confirm CSV or PDF export. Paid plans usually unlock exports.
Scale the plan to your needs. Start free. Move to paid only if the extra depth helps decisions.
What to Do When Using Hashtag Analytics & Hashtag Tracking Tools — Practical Checklist
Do this every week:
Track 5 to 10 hashtags per campaign.
Compare the top 3 performing tags.
Note context: who uses the tag and how they use it (news, meme, influencer).
Save timestamps: see when engagement peaks.
Replace tags that never move the needle.
What Not to Do When Using Hashtag Analytics & Hashtag Tracking Tools— Common Mistakes
Don’t rely on a single metric. Reach can be high, but engagement low.
Don’t copy trending tags that don’t match your content.
Don’t assume hashtags alone will bring results. Content matters most.
Don’t ignore negative sentiment. Monitor it and respond if needed.
Want to Boost Your Hashtag Reach Even Faster?
If you are using hashtags to grow your social media but still feel your reach is slow, then Growfollows can help you level up. It’s a trusted and cheap SMM Panel that helps you get real followers, likes, and views across platforms like Facebook, Instagram, TikTok, YouTube, and more.
With over five years of success and millions of completed orders, Growfollows makes social media growth simple and budget-friendly. You get quick results, an easy-to-use dashboard, and reliable support whenever you need it.
If you’re serious about turning your hashtag campaigns into real growth, give Growfollows a try today.
Sign up now for free and start growing your social media faster!
Wrapping Up
So that’s it. These free hashtag analytics & hashtag tracking tools make it easy to see what’s trending, measure your reach, and understand what works best for your brand. Try a few, check the results, and pick the one that fits your goals. It’s simple and helps you grow smarter on social media.
Besides, here is a detailed guide to help you decide whether it’s safe to buy services from an SMM Panel.
