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The popularity of Instagram can’t ever be overstated and it's primarily thanks to how interactive and engaging their features are. In this article, we will be discussing one of its newer and very popular features; Instagram Reels. Reels while being relatively new has really made the platform even more valuable for businesses.
In terms of social media platforms Instagram can be ranked third, while others say fourth, in the world. As of December 2024, Instagram has over 2 billion monthly users, most youths between 18 and 34.
Instagram implements limitations on users to ensure that bot activities are on their pages. Using these limitations ensures that genuine engagement occurs on Instagram.
Regardless of using Instagram for personal or business purposes, you should know what these limitations on Instagram are. By knowing them, you will be able to keep your activities more genuine and still make progress on the platform.
Those that fail to follow these limitations will be subject to various penalties. Instagram’s algorithm will mark you as a bot or spam; thus, you will be banned or blocked for an unknown period.
| Areas | Limitations |
|---|---|
| Instagram’s Daily Limits – Like | Instagram daily likes limit: 300-400/day, max 30 likes/hour. Follow requests: 100-150/day. |
| Instagram Follow/Unfollow Limits | Unfollow limit: 60/hour, 150/day. |
| Instagram Comment Limits | Commenting: 12-14 comments/hour, 350-400 sec break. |
| Instagram Message (DMs) Limit | DMs: 50-100 messages/day (trusted accounts). |
| Instagram Post and Story Limit | Unlimited content sharing on feeds/Reels. |
| Instagram Tagging Limit | Tagging: 20 people/post, 10 in comments. |
| Instagram Hashtag Limit | Hashtags: 30 combined in captions/comments. |
| Instagram Bio and Username Limits | Bios: 150 characters. Usernames: 30 characters. |
| Instagram Caption Limits | Caption character limit: 2,200. |
| Instagram API Limits | API basic rate limits: 200/hour/IP, 5000/day. User-based rate limits: 60/hour, 5000/day. |
| Instagram’s Daily Limits for New Accounts | New account limits: 12-20 days wait, 36-48 sec between actions, 500 total actions/day. |
Here are the limitations on Instagram in 2025. Remember these can be subject to change in the future.
Instagram puts a daily limit on the number of likes users can give to posts. As of 2025, users are restricted to liking between 300 to 400 photos daily. Moreover, users should not exceed 30 likes per hour to prevent spam-like behavior. These limitations aim to maintain a fair and balanced engagement ecosystem on the platform.
Instagram imposes a daily limit on likes for users, ranging from 300 to 400 likes per day.
Users are restricted to a maximum of 30 likes per hour to deter spam-like behavior.
Users should be cautious when following or unfollowing accounts on Instagram as there are limits in place. As of 2025, users can send a maximum of 100-150 daily follow requests. Additionally, the platform restricts users from unfollowing more than 60 accounts per hour and 150 accounts per day. These limitations help prevent aggressive growth tactics and maintain a healthy follower-to-following ratio.
As of 2025, users are permitted to send a maximum of 100-150 daily follow requests.
Additionally, users are restricted from unfollowing more than 60 accounts per hour and 150 accounts per day.
Learn the secrets to going viral on Instagram with SMM panels from professionals.
Engaging with posts through comments also comes with restrictions. Users should limit their commenting activity to under 12-14 comments per hour, with a mandatory 350 – 400-second break between each comment. These limitations discourage spam commenting and promote meaningful interactions on the platform.
As of 2025, users should limit their commenting activity to under 12-14 comments per hour.
A mandatory break of 350 - 400 seconds between each comment is required.
While there isn't a publicly known limit for sending direct messages (DMs) on Instagram, users should exercise discretion. Trusted accounts are advised to keep their DM activity within 50-100 messages daily to avoid triggering spam filters. This ensures that DMs remain a reliable means of communication for users.
Trusted accounts are advised to limit their DM activity to 50-100 messages daily to prevent triggering spam filters.
Fortunately, Instagram does not impose specific limits on the number of videos and photos users can post on their profiles. Users can share as much content as they like on their feeds and Reels. This freedom encourages creativity and expression among users without restraint.
Users have the freedom to share as much content as they like on their feeds and Reels.
Find out how to change the audio on Instagram reels after posting from us.
Users should be mindful of the tagging limits when tagging others in posts. In a single post, a maximum of 20 people can be tagged. However, in the comment section of a post, the tagging limit is reduced to a maximum of 10 tags. These limitations prevent excessive tagging and maintain the integrity of user interactions.
In a single post, a maximum of 20 people can be tagged.
However, in the comment section of a post, the tagging limit is reduced to a maximum of 10 tags.
Users can put up to 30 hashtags in their posts' caption or comments section combined. Hashtags play a crucial role in increasing post visibility and discoverability. Adhering to the hashtag limit allows users to effectively categorize their content without overwhelming their audience.
Users can include up to 30 hashtags in either their posts' caption or comments section combined on Instagram.
Instagram imposes space limitations on bios and usernames to ensure clarity and brevity. Bios are restricted to 150 characters, encouraging users to concisely describe themselves or their brands. Additionally, usernames are capped at 30 characters, promoting memorable and identifiable handles.
Bios are restricted to 150 characters.
Usernames are capped at 30 characters.
Users have a maximum character limit of 2,200 characters for captions accompanying their posts. Captions provide context, storytelling, and engagement opportunities for users. Adhering to the character limit allows users to effectively convey their message without overwhelming their audience.
Users on Instagram have a maximum character limit of 2,200 characters for captions accompanying their posts.
Instagram's API (Application Programming Interface) has both basic and user-based rate limits to manage data access and usage. Basic rate limits allow up to 200 requests per hour per IP address and 5000 requests per day. User-based rate limits, authenticated with a user token, permit up to 60 requests per hour and 5000 requests per day. These limits ensure fair access to Instagram's data and resources.
Basic rate limits allow up to 200 requests per hour per IP address and 5000 requests per day.
User-based rate limits, authenticated with a user token, permit up to 60 requests per hour and 5000 requests per day.
New accounts on Instagram face specific daily limits to prevent spam-like behavior. During the first 12-20 days, users must wait 36-48 seconds between actions. Additionally, new accounts are restricted to a total of 500 actions per day, including following, unfollowing, and liking. These limits gradually ease over time to ensure a smooth and safe onboarding experience for new users.
During the initial 12-20 days, users are required to wait 36-48 seconds between actions.
Additionally, new accounts are constrained to a total of 500 actions per day, encompassing following, unfollowing, and liking.
Now that you know the limitations of Instagram in 2025 you need to know how to overcome them. There are two main ways you can go about doing so and here they are:
To maximize your success on Instagram despite the platform's limitations, engaging with your target audience effectively is crucial. By targeting genuinely interested users in your content, you can achieve higher engagement rates and build a loyal following.
For example, if you have a fitness page, it's beneficial to interact with individuals who have shown interest in fitness-related content. One way to find your target audience is by exploring your competitors' follower lists. By liking fitness-related posts, leaving thoughtful comments, and providing valuable answers to questions, you can attract the attention of potential followers with similar interests.
Growfollows Instagram panel has multiple services that will allow you to target specific audiences effectively. With Growfollows you will be able to increase your likes, shares, and comments more specifically. Doing so will let you go after your targeted audience.
To avoid getting flagged by Instagram's algorithms and facing limitations such as shadowbanning or action blocks, adopting a more organic approach to your marketing activities is essential. This means engaging with users naturally and authentically, mimicking the behavior of a typical Instagram user.
Natural user behavior includes:
While these activities may require a significant time investment of 10-14 hours per day, they are crucial for maintaining a healthy and sustainable presence on the platform.
Growfollow Instagram panel can help you grow your personal or business profile more naturally and organically. Using the services in the panel you will do a lot of tasks like gain followers, likes, and comments more genuinely and authentically. Doing so ensures that the Instagram algorithm doesn’t mark your profiles as bot or spam; thus, you will be safe from being banned or blocked.
Find out why we are one of the top 10 SMM panels for Instagram and YouTube.
And those were the limitations of Instagram in 2025. Keep them in mind and remember that they can be subject to changes. Follow us or Instagram closely to be informed of any further changes this year.
These limitations can hamper the growth of your personal or business profile, but with some clever tactics, you can overcome them. The two main methods we suggested will give the best results.
Growfollows Instagram panel has numerous services that can either help you target your audience or make your profiles grow naturally. Either way, their services are top-notch and guaranteed to show you positive results.
With the popularity of Facebook, it’s safe to say that your business can boom if you manage to harness it. For a business to boom on Facebook, you need to create and maintain a page.
In our opinion, Instagram Reels are one of the best additions to the social platform. Reels are short video clips that let you show off your creativity to the world.
Now that we are in 2025, we are seeing the rise of social media, especially for businesses. And why wouldn’t it? Close to half of the world’s population, over 4.48 billion people, are active across all social media platforms.
